Joseph T. Cruise, M.D.


(949) 446-1421 

Excellence in Orange County Facial Rejuvenation

Board certified plastic surgeon, Dr. Joseph T. Cruise of Newport Beach, Orange County, CA is one of the top facial rejuvenation specialists in the area. With years of experience behind him, he knows that the best results are achieved when patients have all the information they need to make smart decisions about their plastic surgery choices. He has provided these pages as a resource for anyone looking to find out more about how a face lift works, what it entails, and what results to expect. In order to see Dr. Cruise’s results for yourself, take a look at the before and after facelift pictures and read some of the testimonials from Dr. Cruise’s many satisfied patients.

In the past 10 years, the plastic surgery industry has dramatically changed, improving its methods of facial rejuvenation. Facelifts were either a comprehensive version that corrected everything from the forehead to the neck or a simplified version that only tightened loose skin – Today, facelifts are customized and focus on returning the facial tissue to a youthful, uplifted placement and reviving the proportional facial structure. Dr. Cruise’s cutting-edge method of re-suspending tissues and gently re-draping facial skin eliminates the “pulled” look that facelifts were known for in the past. The difference between the older “surgical look’ and the natural look of the improved CustomLift® procedure used at Cruise Plastic Surgery is that CustomLift® patients never have an “operated on” look as a result.


Regions of the face and neck

Custom Lift®

Facial aging is a complex process that involves the descent and loss of facial fat and connective tissues that keep the face uplifted. When this happens, skin stretches and often sags as a person’s face ages. When people notice these signs of aging, they begin to consider whether cosmetic surgery could be a solution to reverse these effects, and as a one of the top Orange County plastic surgeons, Dr. Cruise believes that since each person and each face is different, each cosmetic surgery solution must be customized to the person’s primary concerns, needs, and lifestyle.

Dr. Cruise’s personally developed CustomLift® procedure is a methodical way of identifying each individual’s causes of facial aging and applying the least invasive correction method possible.  Dr. Cruise’s method corrects patients’ underlying aging issues, while he ensures that each CustomLift® patient is provided minimal recovery time from their procedures.

Look at the anatomy of the face and how facial aging changess the appearance of the face.


The real value of the CustomLift® procedure is the process which is tailored for each facelift patient. The experience of knowing that your surgery wasn’t planned as a “one-size-fits-all” solution, but instead that it is based on your individual needs and your specific face, is simply invaluable. Dr. Cruise recognizes how emotionally charged any type of plastic surgery can be, which is why he wants to know what results every patient is looking for, so he can accommodate them.

What exactly is a CustomLift®?

There are three fundamental processes that make the CustomLift® so successful:

  1. Identifying a patient’s primary concern
  2. Identifying the contributing factors of facial aging
  3. Prioritizing cosmetic surgery procedures

The staff at Cruise Plastic Surgery is experienced at listening to patients’ concerns and providing cosmetic surgery solutions tailored to fit them.  Their CustomLift® face lift approach educates each patient about the causes of facial aging and the various procedures available to reverse aging effects. Prioritizing a treatment plant is a team effort between you and your cosmetic surgeon, which should allow you to achieve the results you’re looking for with minimally invasive procedures that fit your budget and lifestyle.

Components of the CustomLift®


Regions of the face and neck

The CustomLift® face lift approach divides the face into four anatomically linked regions:

  • Upper Face, including the eyes, forehead, and brows
  • Mid Face, including the nose, under-eye area, and cheeks
  • Lower Face including the mouth, chin, and jaw line
  • Neck

Although the entire face ages with time, aging effects may be more noticeable in some areas than others. Patients have choices of cosmetic surgery procedures to address individual areas or the whole face based on their needs and desires. Dividing the face in this way helps patients determine which areas contribute most to their “aged” look and allows them to prioritize the areas that concern them most.

Identifying a Patient’s Primary Concern

A consultation with Orange County plastic surgeon, Dr. Jospeh T. Cruise, and members of his experienced, professional staff, allows patients the chance to express concerns and desired results. Common concerns about facial aging include:

  • A tired appearance of the eyes
  • A gaunt, hollow look of the cheeks
  • Sagging jowls and a soft jaw line
  • Loose, hanging skin on the neck

Some patients also have concerns about surgical procedures themselves – they may be looking for a facial rejuvenation without having to undergo a full facelift surgery. You should discuss any concerns you have about surgery with Dr. Cruise, and be aware that there are a number of non-surgical options available for superficial concerns such as wrinkles or sun damage.

If you are looking to improve wrinkled areas, you may want to consider:

  • BOTOX treatment, which is excellent for improving wrinkles in the forehead and around the eyes, and can be used with facelift procedure or on its own
  • Fat Transfer, which can  dramatically improve skin quality, fill in hollow lower and upper eyelids as well as round out the cheeks
  • Soft Tissue Fillers, which do not require any allergy testing and include a number of different products designed to dramatically decrease facial wrinkles
  • Lip augmentation, which can be used in addition to other lower facial procedures or alone

If you are concerned about the effects of aging from sun damage or poor skin care, you may want to consider:

  • TCA Chemical peel, which can dramatically clear up and brighten skin while reducing wrinkles and age spots
  • Dermabrasion, which smoothes out skin irregularities and allows it to grow back healthier

Sun damage corrected with chemical peel. The patient’s skin is glowing, and has a dramatic youthful quality

Identifying the Contributing Factors to Facial Aging

Facial aging is not an isolated process – it involves entire areas of the face that affect one another. CustomLift® terms this the “Regional Approach” to facelift procedures.

As some people age, they begin to notice wrinkles or sagging in some parts of their face, and assume that a surgery in that area will clear up the entire problem, but because facial areas are linked the problem may extend beyond the area where the person notices concerns.

Orange County plastic surgeon Dr. Joseph T. Cruise offers a variety of overlapping facial rejuvenation surgical procedures that address all the underlying factors to facial aging that contribute to one another. Patients can read in these pages, or discuss with him or a member of his staff, the benefits of different surgeries, including:

In addition to offering face lift and neck lift procedures, these operations are routine for an experienced Orange County plastic surgeon such as Dr. Cruise, and they do not significantly increase a patient’s recovery time or the cost of cosmetic surgery.

Upper Eyelid, Temple Lift and Unilateral Brow Lift on the Right.

All the features in each area of your face work together to create an overall “aged” look, and the CustomLift® facelift is the only face lift that allows you to customize your approach and determine which procedures are right for you.

Prioritizing Facial Procedures

Simply figuring out the causes of your facial aging is not enough; you need to know what facial rejuvenation procedures should be performed so you can restore the appearance and natural glow of your youth. Together with Newport Beach-based CustomLift® plastic surgeon Dr. Jospeh T. Cruise, you can prioritize the procedures that need to be performed to achieve the results you want.

To help you understand the results that you can expect from the different facial rejuvenation procedures offered at Cruise Plastic Surgery, browse the gallery of before and after photos to help you through your prioritization process.

Face lift enhanced by chemical peel and conservative lip augmentation.

Obtaining the Best Face Lift Results Possible

Undergoing cosmetic surgery is a major decision, and people looking for top plastic surgery options run into a problem: most surgeons offer a “one-size-fits-all” approach.  Full facial rejuvenation results that last, that best address your concerns, and that satisfy you long-term is top priority with Dr. Cruise’s CustomLift® approach.